Not Your Typical Sportsbook...What Would An Ideal Sportsbook for Bettors Look Like?


"It is a sportsbook operator that isn’t actually a sportsbook!"

For a sportsbook to provide the benefits listed below, it must operate differently than you might expect. Because the best sportsbook operator for you is likely one that isn’t greatly affected by whether you win or lose! Traditional business models found in most sportsbooks often place you in competition with them as they strive to keep their edge when managing their books. This setup can make it hard to create a system that truly benefits the bettor since these operators need to stay profitable to keep providing betting odds. But what if betting can be done better, and you, the bettor, are the one who benefits the most from it?

 

What does the ideal sportsbook operator for bettors look like?  

It is a sportsbook operator that isn’t actually a sportsbook! If you take away the core aspect of managing the actual sportsbook as the main revenue driver, the only way an operator can earn money is by creating value for bettors. This ultimately manifests as a sports betting platform dedicated to enhancing the betting experience by creating a competitive environment where you can easily find the best odds when placing a bet. It provides bettors with tools to become more informed - leading to more confident wagering (whether you win or lose) and giving bettors the flexibility and control to manage their bets exactly how they want while offering additional functionality to maximize this benefit. 

Where can I find this type of sportsbook operator? 

Well, it doesn't really exist, but it has the potential to! Achieving this requires three essential components: 
  1. Passionate individuals skilled in creating and managing such a dynamic environment, 
  2. An entity (or entities) willing to provide the actual sportsbook function of setting odds, taking bets, and 
  3. Bettors willing to participate in this environment.
The first two components are fulfilled by the team at Sportto, a sports betting platform dedicated to being the bettor's sportsbook operator.  The Sportto team has decades of combined experience in creating and managing environments that prioritize transparency, integrity, competition, and innovation (learn more about the main guys here). This includes partnering with the right entities to effectively provide the sportsbook functionality. For the third component, that’s where you come in. Platforms are only built and maintained if users choose to engage with them, and users are drawn to platforms that offer real value. We are confident we can provide significant value, but would you be willing to engage with us?

Sportto is currently in development with plans to launch in Ontario sometime this fall. Our primary focus until the end of April is to gauge interest, so if you're interested, join us at Sportto! Signing up is free, takes seconds, and we won't spam you. Plus, during this "gauging" period, we're offering perks like Zero-Fee Betting—make a bet, cash out of any winnings, and access all our features at no cost if you refer a friend after signing up. Get five or more friends to achieve Hall of Fame status on the platform, giving you early access and allowing you to be the first to explore new features and products.
Also, feel free to check out our other blog posts!

Cheers,
Team Sportto

If you decide to bet, please do so responsibly. If you or someone you know has a gambling problem, please call the Ontario ConnexOntario Help Line at 1-866-531-2600 or find a gambling counsellor. 


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