Betting Wishlist



In this series, we explore ways to enhance the sports betting experience. We cover a range of topics, from existing functionalities that could be improved to innovative concepts that might or might not be feasible. This series aims not to provide solutions but to draw attention to the pain points sports bettors encounter, including ours.  

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Not Your Typical Sportsbook...What Would An Ideal Sportsbook for Bettors Look Like?

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"It is a sportsbook operator that isn’t actually a sportsbook!" For a sportsbook to provide the benefits listed below, it must operate differently than you might expect.  Because the best sportsbook operator for you is likely one that isn’t greatly affected by whether you win or lose! Traditional business models found in most sportsbooks often place you in competition with them as they strive to keep their edge when managing their books. This setup can make it hard to create a system that truly benefits the bettor since these operators need to stay profitable to keep providing betting odds.  But what if betting can be done better, and you, the bettor, are the one who benefits the most from it?   What does the ideal sportsbook operator for bettors look like?   It is a sportsbook operator that isn’t actually a sportsbook! If you take away the core aspect of managing the actual sportsbook as the main revenue driver, the only way an operator can earn money is by cre...
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How Much Should I Wager on Each Bet on Average?

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A survey of Ontario sports bettors indicates that the average bet is C$25 or less. In a survey aimed at better understanding Ontarian sports bettors, respondents answered the question, “On average, what is the amount wagered on a single bet?" Here are the results: A total of 322 Ontarians participated in a targeted survey conducted through  Pollfish , which allowed us to specifically reach individuals who consider themselves sports bettors. Participants received multiple-choice options for the question. The surveys were conducted in May 2024 and September 2024. For a deeper dive, let’s also examine the relationship between the average wager per bet and  the respondents' yearly household income: 310 of 322 respondents provided information about their annual household income with  Pollfish . As illustrated in the graph above, the category "C$25 or below” represented the largest or an equal share of respondents when grouped by annual household income. Given that each person...
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Hurdles to Sports Betting for Newcomers.

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Forty percent of respondents cited the biggest hurdle to starting sports betting as having the knowledge to make an informed bet. As Ontario's sports betting industry grows, more individuals are making their first sports bets. If you are a newcomer or have ever wondered what the most challenging part of getting into it is for others, here’s some insight. 450 Ontarians were surveyed using platforms such as  SurveyMonkey and Pollfish . Both allow you to conduct targeted surveys for a fee. The respondents were given multiple-choice answers to this question. Responses were gathered in surveys conducted in February 2023, April 2023, May 2024, and September 2024.  As part of a survey to get to know Ontarian sports bettors better,  we found that 40% of sports bettors described having the knowledge to make an informed bet as the biggest hurdle to starting sports betting. This was followed by understanding how the odds are expressed (e.g., +150, 7-1, -400) at 32.8% and grasping s...
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