How Ontario Bets


In this series, we delve into Ontarians' viewpoints on sports betting. Each post showcases responses to survey questions and provides some analysis; however, the goal is to present the survey results engagingly, allowing readers to draw their own conclusions. 

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Not Your Typical Sportsbook...What Would An Ideal Sportsbook for Bettors Look Like?

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"It is a sportsbook operator that isn’t actually a sportsbook!" For a sportsbook to provide the benefits listed below, it must operate differently than you might expect.  Because the best sportsbook operator for you is likely one that isn’t greatly affected by whether you win or lose! Traditional business models found in most sportsbooks often place you in competition with them as they strive to keep their edge when managing their books. This setup can make it hard to create a system that truly benefits the bettor since these operators need to stay profitable to keep providing betting odds.  But what if betting can be done better, and you, the bettor, are the one who benefits the most from it?   What does the ideal sportsbook operator for bettors look like?   It is a sportsbook operator that isn’t actually a sportsbook! If you take away the core aspect of managing the actual sportsbook as the main revenue driver, the only way an operator can earn money is by cre...
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I Wish I Can More Effectively Bet On The Odds Changing Throughout A Game.

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"I didn’t want to waste time devising an effective hedging strategy. The brilliance of this feature is that it streamlined my decision-making into a single bet." Two key factors impacting the winnings received from a successful bet are the wager amount and the odds provided. Previously, we explored the typical wager amounts recommended based on a survey of Ontarians on this topic. In this post,  we will analyze the betting odds of an actual game to observe how they change throughout the match and discuss how this important aspect can be a valuable asset to the bettor.  Over the weekend, we saw the matchups for this year’s NFC and AFC championship games determined. In the NFC, the Washington Commanders will visit the Philadelphia Eagles, while in the AFC, the Buffalo Bills will take on the Chiefs in Kansas City. Although Saturday's games were entertaining and had their moments, Sunday’s games were competitive right down to the wire, with the visiting teams having opportuni...
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Hurdles to Sports Betting for Newcomers.

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Forty percent of respondents cited the biggest hurdle to starting sports betting as having the knowledge to make an informed bet. As Ontario's sports betting industry grows, more individuals are making their first sports bets. If you are a newcomer or have ever wondered what the most challenging part of getting into it is for others, here’s some insight. 450 Ontarians were surveyed using platforms such as  SurveyMonkey and Pollfish . Both allow you to conduct targeted surveys for a fee. The respondents were given multiple-choice answers to this question. Responses were gathered in surveys conducted in February 2023, April 2023, May 2024, and September 2024.  As part of a survey to get to know Ontarian sports bettors better,  we found that 40% of sports bettors described having the knowledge to make an informed bet as the biggest hurdle to starting sports betting. This was followed by understanding how the odds are expressed (e.g., +150, 7-1, -400) at 32.8% and grasping s...
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