The Sportto Blog

Having "VIP" status with a sportsbook is not a good thing...it likely means you suck more than most.  Sports betting can be fun, but honestly, most of us are not good at it. We may remember that parlay we nailed or the surprising underdog, but those instances are rare. While some excel more than others, here are five reasons we still suck and a solution.  1. To put it bluntly, we're dumb.  Many of us need to be well-informed to feel confident about a bet. In a survey conducted last year with 450 respondents, h aving the knowledge to make an informed bet was the biggest hurdle for Ontarians to begin betting on sports.  But what are we to do? Most of us lack time to research teams and players, analyze statistics, and find the best betting odds. As a result, we may rely on our gut, the "eye" test, or popular opinion and bet with sites that we hear the most about, which often leads to poorer betting decisions.   2. Some of us, especially the newbies, simpl...

We asked ChatGPT to write a blog post about how AI can improve sports betting for bettors, and here is what it generated:   How AI is Revolutionizing Sports Betting Sports betting has long been a game of skill, intuition, and sometimes pure luck. However, in recent years, artificial intelligence (AI) has emerged as a powerful tool that is changing the way bettors approach their wagers. From data analysis to predictive modeling, AI is reshaping the sports betting landscape and providing bettors with an edge like never before. The Role of AI in Sports Betting AI's ability to process and analyze massive amounts of data in real-time makes it an invaluable asset for sports bettors. Traditional betting strategies rely on historical performance, expert opinions, and gut feelings. AI, on the other hand, takes this analysis to another level by incorporating machine learning algorithms, statistical modeling, and real-time data feeds to predict game outcomes with greater accuracy. Key Ways AI...

"Imagine being able to simply tell your sportsbook, 'If the odds change, please do this,' and it'll do it automatically for you!" Many sports bettors don't have easy access to automation for their betting. If you're not one of the lucky few who understand computer languages and can write scripts to interact with sportsbooks' websites or APIs, or even create a betting bot, you might be missing out on a valuable tool that could enhance your betting experience.  Imagine being able to simply tell your sportsbook, " If the odds change, please do this, " and it'll do it automatically for you! When we think about what truly makes a sportsbook stand out, we often consider aspects like competitive odds, quick payouts, and enticing bonuses or promotions. However, there's more to it than that! Interestingly, our recent survey revealed that this type of functionality is something that Ontario sports bettors would likely use. We surveyed 350 Ontar...

"It is a sportsbook operator that isn’t actually a sportsbook!" For a sportsbook to provide the benefits listed below, it must operate differently than you might expect.  Because the best sportsbook operator for you is likely one that isn’t greatly affected by whether you win or lose! Traditional business models found in most sportsbooks often place you in competition with them as they strive to keep their edge when managing their books. This setup can make it hard to create a system that truly benefits the bettor since these operators need to stay profitable to keep providing betting odds.  But what if betting can be done better, and you, the bettor, are the one who benefits the most from it?   What does the ideal sportsbook operator for bettors look like?   It is a sportsbook operator that isn’t actually a sportsbook! If you take away the core aspect of managing the actual sportsbook as the main revenue driver, the only way an operator can earn money is by cre...

"I didn’t want to waste time devising an effective hedging strategy. The brilliance of this feature is that it streamlined my decision-making into a single bet." Two key factors impacting the winnings received from a successful bet are the wager amount and the odds provided. Previously, we explored the typical wager amounts recommended based on a survey of Ontarians on this topic. In this post,  we will analyze the betting odds of an actual game to observe how they change throughout the match and discuss how this important aspect can be a valuable asset to the bettor.  Over the weekend, we saw the matchups for this year’s NFC and AFC championship games determined. In the NFC, the Washington Commanders will visit the Philadelphia Eagles, while in the AFC, the Buffalo Bills will take on the Chiefs in Kansas City. Although Saturday's games were entertaining and had their moments, Sunday’s games were competitive right down to the wire, with the visiting teams having opportuni...

A survey of Ontario sports bettors indicates that the average bet is C$25 or less. In a survey aimed at better understanding Ontarian sports bettors, respondents answered the question, “On average, what is the amount wagered on a single bet?" Here are the results: A total of 322 Ontarians participated in a targeted survey conducted through  Pollfish , which allowed us to specifically reach individuals who consider themselves sports bettors. Participants received multiple-choice options for the question. The surveys were conducted in May 2024 and September 2024. For a deeper dive, let’s also examine the relationship between the average wager per bet and  the respondents' yearly household income: 310 of 322 respondents provided information about their annual household income with  Pollfish . As illustrated in the graph above, the category "C$25 or below” represented the largest or an equal share of respondents when grouped by annual household income. Given that each person...